Cancerpledgeadditionalwins

Cancer Pledge Unique Advantages, for Additional Wins

The cancer pledge already leads to many powerful business building ideas, importantly built on a genuine desire to help with a meaningful benefit society cause.
But there are more ways this can enhance everyone’s benefit.
It would be immensely rewarding to accumulate the cancer pledge amounts until I could present a $10 million donation. As a tiny bonus, clearly this would results in additional media exposure, thus enhancing the mission and awareness of how many can benefit from these services.
But there may be benefits in distributing donations as MBR transactions occur. In Canada, charitable donations of course result in tax credits for individuals and deductions against taxable income for corporations.
Benefit based pricing could be used for the “1-Click Transfer” premium service, where perhaps the client pays a modest 10% of the real benefit in shifting to better savings and or debt solutions. For discussion sake, consider a scenario where client benefits $1000, and the “service” fee is 10% or $100.

Instead of simply charging the agreed benefit based amount of $100, we could offer the client the option to have the MBR cancer pledge (50% of profits) portion automatically donated to the registered charity, and generate a tax credit in their name, which they should receive automatically for tax time. The 15% tax credit (in Canada) means that their cost is less, but not 15% less as I commit to donate at least 50% of profits, not revenue. But I can take some simplifications here, and completely ignore expenses associated with this slice of the business, and donate a clean 50% of the transaction, in their name. Note that I plan to pledge at least 50%, and thus this decision is easy.
Most should naturally choose this, especially if it simply means clicking button B instead of button B. Again zero friction.
Possible concern here: Many, do not want to be bothered with the additional friction for a small $20 tax credit. This goes against the objective of making the client experience better and is close to frictionless as possible. Perhaps this only is offered as an alternate for those situations where the friction is worth it, based on the “worth it” threshold established earlier.

In the spirit in striving for client delight, the thank you communication from MBR that follows (AFTER they thought they would save half of 15%) is to immediately inform them that they will get a tax donation receipt for more than expected. Why? We briefly explain that MBR receives the one click transfer revenue, say $100, AND like all of the other rate comparisons sites, earns referral fees on the transfers. As a result, MBR is pleased to inform that the tax credit will actually be $XX.
This of course is an ideal time to gently nudge the hopefully surprised and delighted client to help a friend, or better initiate a promo partner program at work or any of the groups they are affiliated with.