Offerings

MBR Product Offerings and UX

Summary: The 4-step user journey, engineered to move users from initial engagement to education, deep mathematical analysis, and frictionless execution.

1. The Hook: “Worth It” Notifications

• Learns an individual’s current rates, approximate balances, and personalized “hassle threshold” (e.g., $150 net gain). It only notifies the user when market rates cross this threshold.

2. The Engagement: mBR Snapshots

• What it is: Fast, visual “1-Click” micro-apps.
• Tech Stack: SvelteKit components embedded in Astro sites, with client-side processing for instant UX speed.
• Function: Allows users to toggle profiles (Middle-Income, High-Income) and key inputs to instantly visualize the impact of a financial decision.

3. The Strategy: mBR Maximizer Sprints

• What it is: The proprietary educational and analytical engine. Provides objective math comparing “A vs. B” (Local vs. Global optimization). The word “Sprint” implies fast, focused momentum.
• Future Sprint Topics (The IP):
  • mBR Maximizer: Invest vs. Debt Paydown Sprint (The Guaranteed 20% Flip)
  • mBR Maximizer: The Max RRSP Sprint
  • mBR Maximizer: Good Uses of HELOCs
  • mBR Maximizer: The Smith Manoeuvre
  • mBR Maximizer: Gross-Up RRSP Deposits (25-100%)

4. The Execution: 1-Click Done

• What it is: The ultimate frictionless execution engine (bypassing the need for a terrifying “Power of Attorney”).
• Tech Stack Logic: Utilizes API integrations (Open Banking / Flinks) and unified digital signatures (DocuSign API). MBR auto-generates government/bank forms (e.g., T2033), captures the signature, and submits it to the destination bank to initiate the “pull.”

Educational Content Layer

• The mBR Money Minute: The free, 60-second newsletter delivering bite-sized untaught strategies.
• b-Books (Branded eBooks): Digital distributions of proprietary books, customizable for B2B corporate distribution.