mBR Logo Finalize — Decision Log

mBR Logo — Finalize Decision Log

Task span: 2026-04-08 → 2026-04-11 (8 sessions) Full task file: _WorkingOn/Brainstorming/archive/2026-04-11_mBR-Logo-Finalize.md

Decisions Made

Shape: Floating Mark (chosen over Landscape Dollar-Bill)

Floating oval with no outer container — the oval IS the mark.

Rationale: Distinctive in the Canadian finance space. Fintech-aligned (Wealthsimple, Revolut, Robinhood use clean floating marks). Works on any background without a bounding rect. Signals “product brand” rather than “financial institution” — right positioning for a challenger brand.

The dollar-bill (landscape rect + white oval) was the runner-up; solid and conventional, but blends with bank badges.

Oval spec

hw=35, hh=39 (enlarged +15% from initial hh=34 — gives $ more breathing room)
fill=#004425 (Treasury Emerald)
Bezier path: M65 11 C96 11,100 29,100 50 C100 71,96 89,65 89 C34 89,30 71,30 50 C30 29,34 11,65 11Z

Dot

r=8, flush with oval top-right corner
Flush: cx = oval_right − r = 65+35−8 = 92; cy = oval_top + r = 50−39+8 = 19
fill=#D5B038 (Wealth Gold)
Cancer50Pledge variant: swap to #E8627A (Pledge Rose)

Animation

4s cycle: 1s fade-in, 2s solid $, 1s fade-out
CSS class-toggle (not keyframes) so JS can sync logo bar + wordmark s/$ in phase or 180° out

Filename

mbr-dollar-dot.svg (not mbr-leaf-dot.svg — the interior shape is a dollar-form oval, not a leaf)

Deliverables

Artifact	Location
Canonical SVG ($ state)	`_WorkingOn/Brainstorming/archive/logo/mbr-dollar-dot.svg`
Canonical SVG (S state)	`_WorkingOn/Brainstorming/archive/logo/mbr-dollar-dot-s.svg`
Monorepo brand structure	`~/projects/monorepo/src/brand/mbr/`
Favicon set (SVG + PNG)	`~/projects/monorepo/src/brand/mbr/favicons/`
Brand spec	`D:\FSS\KB\MBR\02_Strategy\Brand.md` (Logo Mark section)

Reference: Final SVG Spec

ViewBox:   27 8 76 84
Oval:      cx=65 hw=35 hh=39  fill=#004425
Transform: translate(30.70,-8.03) scale(1.15)
S fill:    white
Bar fill:  white (hidden at opacity:0 in S-state file)
Dot:       cx=92 cy=19 r=8  fill=#D5B038